The red carpet was rolled out for guests who arrived at Access Communications to watch the premiere episode of ZERO, a new TV series that aims to spread the message of Mission: Zero.
Guests gathered in the lobby of Access Communications to meet the “stars” of the first episode and to celebrate this new series, which airs each Thursday at 7 p.m. on Access 7.
ZERO takes viewers inside the lives of those impacted by injuries and those working to prevent them.
How quickly an injury can occur was made clear by Kevin McNicholls, who told his story in the opening segment of the show.
On what started as a normal work day, in a breath, McNicholls had his life changed.
He was tending to a piece of machinery high on a platform at his work, when he suddenly became entrapped in it.
His right arm was severed. His ribs were broken and his lung was punctured. Had it not been for some quick thinking by McNicholls and a co-worker, he may have been choked to death by his clothing as well.
When his injury occurred, there was no safety program at his workplace. After the injury, McNicholls became the safety officer for the company. He completed a four-year program from the University of Fredericton, earning a certificate in health and safety. He then completed a safety program for his employer and promotes safety beyond the company now.
It was important to McNicholls to share his story to demonstrate the impact an avoidable injury has on real people.
“As a real-life accident victim, we often hear or see things on TV that have been simulated. Mine was a real accident. It affected myself, my wife and the whole of my family and all of my work colleagues.”
“It’s important to know an accident can happen any time at work and why we should go on to prevent such things.”
Another workplace, Westmoreland Coal, was also featured in the first episode as an example of how an employer can influence safety on the job and beyond, reaching families with a message of safety.
Each episode of ZERO will wrap up with statistics demonstrating how workplace injuries are on the decline in Saskatchewan, largely because of a growing number of Saskatchewan organizations dedicated to realizing Mission: Zero.
Access Communications is one of those organizations.
“Anything we can do to help Safe Sask and Mission: Zero to reduce the effects of injuries on our communities and families is a worthy project,” said Jim Deane, president and CEO of Access Communications.
“The show we saw tonight talks about family – both at work and at home – and the devastating impact injuries can have. Our number one priority is to make sure our employees and volunteers get home safely to their families at the end of the day.”
The show has been in production for a little more than a year, but the conversations that got the ball rolling started even earlier.
That seems to be the way these types of projects come together, Safe Saskatchewan’s CEO Gord Moker says. When the time is right for all involved, these champions of safety come together in a positive way that will make a big impact. Someone takes the lead and it all falls into place.
“The bottom line is we’re all making a difference but the team at Access is going to make a huge difference in the lives of the people of Saskatchewan,” said Moker.
“What a demonstration of leadership.”
ZERO can be watched each Thursday at 7 p.m. on Access 7, the community programming channel available to Access Communications subscribers.